Our Challenge:
A medical technology startup needed to expand beyond early adopters and engage a broader range of healthcare providers, from small clinics to large hospital networks. With limited market awareness and unclear messaging, they struggled to demonstrate value and achieve sustainable growth.
Our Solution:
We launched a targeted data initiative that combined competitor analysis, customer segmentation and market sizing to pinpoint two high-potential segments: mid-sized outpatient clinics and large teaching hospitals. We then updated the platform’s UX and UI to address each group’s needs and rolled out a focused marketing strategy with tailored messaging and pilot campaigns to engage these new audiences.